Wednesday 14 March 2012

What I Am Researching for Our Fashion Magazine

I Am Researching Three Magazines And Summarsing The Content:
  •  Vogue.
  • Elle.
  • Maire Claire.
Im Also Looking At Three Online Magazines And Summarsing The Content:
  • Vogue.
  • Elle.
  • Maire Claire.

Tuesday 6 March 2012

Pros And Cons Of Primary And Secondary Research

The Pros Of Primary Research:
  • Easy to do.
  • Can do what you want i.e : surveys, phone surveys, mail surveys, face to face surveys e.t.c.
  • Quick and cheap for a small sample.
  • Can get Pacific answers that you want to know i.e: only letting the answer be yes or no.
The Cons Of Primary Research:
  • Conducting primary research can be time consuming.
  • May not get the accurate results what you want.
  • Large scale can be time consuming.
  • Can cost lots.
  • By the time the research is complete it may be out of date.
 The Pros Of Secondary Research:
  • Easy to access.
  • Quick to find.
  • Often the only resource, for example historical documents.
The Cons Of Secondary Research:
  • Might not have all of the information that you need.
  • The information that you have found my be out of date.
  • Not all of the data that you find will be correct unless you find it in an old book or it comes from the main source.