Pros And Cons Of Primary And Secondary Research

The Pros Of Primary Research:

• Easy to do.
• Can do what you want i.e : surveys, phone surveys, mail surveys, face to face surveys e.t.c.
• Quick and cheap for a small sample.
• Can get Pacific answers that you want to know i.e: only letting the answer be yes or no.

The Cons Of Primary Research:

• Conducting primary research can be time consuming.
• May not get the accurate results what you want.
• Large scale can be time consuming.
• Can cost lots.
• By the time the research is complete it may be out of date.

 The Pros Of Secondary Research:

• Easy to access.
• Quick to find.
• Often the only resource, for example historical documents.

The Cons Of Secondary Research:

• Might not have all of the information that you need.
• The information that you have found my be out of date.
• Not all of the data that you find will be correct unless you find it in an old book or it comes from the main source.