The Pros Of Primary Research:
- Easy to do.
- Can do what you want i.e : surveys, phone surveys, mail surveys, face to face surveys e.t.c.
- Quick and cheap for a small sample.
- Can get Pacific answers that you want to know i.e: only letting the answer be yes or no.
The Cons Of Primary Research:
- Conducting primary research can be time consuming.
- May not get the accurate results what you want.
- Large scale can be time consuming.
- Can cost lots.
- By the time the research is complete it may be out of date.
The Pros Of Secondary Research:
- Easy to access.
- Quick to find.
- Often the only resource, for example historical documents.
The Cons Of Secondary Research:
- Might not have all of the information that you need.
- The information that you have found my be out of date.
- Not all of the data that you find will be correct unless you find it in an old book or it comes from the main source.